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Furthermore, Daedalus warned his son to not fly too low, fearing that the saltwater would also damage the wings. At a meeting of the Direct Marketing Club of New York held a few years after publication of the first edition of The Copywriter's Handbook, the club awarded a certificate to me declaring the book to be a "mini-classic of direct marketing." I don't claim that this book is a classic, but over the years I have had hundreds of At a meeting of the Direct Marketing Club of New York held a few years after publication of the first edition of The Copywriter's Handbook, the club awarded a certificate to me declaring the book to be a "mini-classic of direct marketing." I don't claim that this book is a classic, but over the years I have had hundreds of Download Download PDF. (Pdf) Philip Kotler Marketing Management Summary Prepared ... SHARE this ebook: Introduction "It was the best of times, it was the worst of times . In direct channels, producers/manufacturers sell their goods directly to individual consumers, while indirect channels include a trading company as well. Now, enjoy the book! Direct Marketing Management by Mary Lou Roberts

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